Whether designing and activating a rookie’s blueprint or reviving an existing household name, I live to supercharge brand stories.
I’ve worked with a Rolodex of brands — behemoth B2Bs and daily-use DTCs, Fortune 50s and Silicon Valley startups, and many luxury, mass-market and non-profit players in-between — and I’m just getting started.
Brand positioning
Brand narrative
Brand architecture & portfolio planning
Go-to-market strategy Research
Collaborative workshops
Qualitative research design & execution
Insights development: opportunity, experience, consumer, category
Verbal identity system
Voice & tone
Messaging & communications strategy
Messaging development
Naming: brand, company, product, product system, app
Copywriting & editing:
website, packaging, app
Marketing consulting
Information architecture
Product innovation strategy
Product positioning
Culture & engagement strategy
“Kaelyn is a massively talented ‘Swiss Army Knife’ who does practically everything well in the world of brands, brand strategy, and innovation. She is a valuable partner who brings tireless energy and tons of zest to every project, and is a great collaborator. She has great taste and instincts. She is also fearless in being an advocate for big ideas. To put it mildly, I’m a fan.”
“Kaelyn came into Kitty and Vibe at month eight and crafted a brilliant structure that’s still the foundation of Kitty and Vibe today… She has such a gift for brand building and understanding how to articulate a brand’s quirks and qualities so it truly has a one-of-a-kind identity, and she’s patient with the process, pushing the boundaries of a brainstorm so you can harness another dimension of thought. I’m so grateful to have had the opportunity to work with Kaelyn one-on-one — the investment made in just one three-day workshop with her will continue to pay off throughout the lifetime of Kitty and Vibe.”